Most post-production teams aren’t short on systems.
They’re short on systems that stay standing.

It’s not that you don’t have structure.
It’s that your structure only works if someone keeps it alive.

If the AE remembers.
If the spreadsheet doesn’t break
If someone updates the tracker before the producer logs in.

You’ve probably felt it even if you couldn’t name it:
The system isn’t broken. It’s just high-maintenance.
And all that maintenance lives in your brain.

The “Functional Enough” Trap

Most post workflows run on half-visible logic: a mix of Airtable views, Slack threads, Drive folders, sticky notes, and memory.

Everyone knows how it should work, but only a few people are really holding it up.

You don’t feel the weight in one moment.
You feel it in a hundred small ones:

• A cut gets promoted to the network… eventually. After three emails, two pings, and an “is this good to send?” thread.

• A milestone is missed—not because it wasn’t scheduled, but because no one saw it in time.

• A producer wants to give notes but gets lost in a spreadsheet with 47 columns and 1,200 records.

And none of this is anyone’s fault.

The problem isn’t your team.
It’s that your system isn’t actually running.
You are.

What We Actually Built (So You Don’t Have to Chase Anymore)

We stopped trying to create tools people had to remember to use.
We built tools that remembered for them.

1. Network Cut Promotion (Without the Waving Hands)

Before: Producers had to wait.
Ping the AE. Ask if the Vimeo export had been labeled.
Remind someone to send it to the network room.
Hope it got shared with the right people, and chase when it didn’t.

Now?
Any producer can take an internal cut and promote it to network:

• The export gets relabeled automatically

• Uploaded directly to the screening room

• Triggers internal emails to everyone who needs to know

No Slack chase. No delay. No wondering if it actually got submitted.

And best of all, no disruption to the editorial flow.

2. Milestone Calendar That Thinks Like a Post Sup

Before: Dates lived in spreadsheets, got dumped in Slack, or buried in team calendars that no one trusted.

Now?
Each user sees a dynamic, personalized calendar. It’s clean, visual, and actually relevant to what they care about.

• They can flag what matters most in the monthly view

• Dial in notifications around today, tomorrow, or next week

• Set relative milestones like “2 days before delivery”

• Separate their general feed from their milestone countdowns

In short: the calendar finally works for them, not the other way around.

3. Segment Review That Actually Prioritizes

Before: Users had to scroll through dense Airtable bases with hundreds of rows, columns so wide they broke the screen.
Every script, cut, note, and delivery were lumped together.

Now?
We built Segment Review—a focused, card-based view that tells each person exactly what needs their input, right now.

• The latest cut? Right there.

• The newest script? Ready.

• Give notes or record VO? All inside the card.

• No tabs. No hunting. No asking, “Wait, where was that again?”

It’s all in one place.
Short. Prioritized. Actionable.

The opposite of spreadsheet blindness.

The Real Shift Was Emotional

We didn’t set out to build a better interface.
We set out to remove the friction that made good teams feel like they were behind even when they weren’t.

What we learned along the way?

When the system runs without you having to fix it, post stops feeling like a fire drill
You don’t feel behind before you’ve even logged in.
You don’t carry the invisible weight of reminding everyone how things are supposed to work.

You just open the app and it’s already caught what you needed to see.

If You’re Still Carrying the Workflow in Your Head

You’re not alone.

If your current system requires constant explaining…
If the calendar doesn’t warn you until it’s already too late…
If you’re still the glue between what’s supposed to happen and what’s actually happening…

Then what you have isn’t broken.
But it’s not running, either.

And you deserve better than a system that only works when you chase it.